Jump srl and Web Athletics by Wirinform srl reach an agreement for the management and promotion of the 35th edition of the World Athletics Challenge – Combined Events “MULTISTARS”.
(Florence 06.23.21) Jump srl, the sports management company of Gianni Iapichino and Silvia Saliti, and Web Athletics by Wirinform srl (digital strategies, formerly Web Olympics) have entered into an agreement with the Lombardi family, owner of the “Multistars” brand, for the reorganization of the homonymous international meeting of combined track and field events, its 35th edition will take place in 2022.
Already in the 2021 edition, Web Athletics and Jump srl worked very quickly to restore and create the new website of the Multistars Meeting www.multistars.it and to reactivate the social media related to the competition.
The new challenge, thanks also to the involvement of the best Italian decathlete Dario Dester and heptathlete Sveva Gerevini, trained by Pietro Frittoli and managed by Jump and Web Athletics respectively, is to increase the visibility and scale of this event.
This synergy will allow to further develop the value of the combined track and field events, which have always been one of the most spectacular athletics events.
The brand identity and communication strategy will be reformulated with the aim of attracting new sponsors in support of this historic meeting which, for thirty-four years, has been hosting international talents of the highest competitive level.